Summer is here, and yet social distancing measures have drained pool parties, stalled out family vacations and left camp bunks bare. Now parents and caregivers are in the hot seat to keep summer 2020 sweet for their kids.
That’s why Walmart announced a new experiences to help families make memories together, by reimaging how they can turn parking lots into ‘can’t forget’ experiences. In partnership with Tribeca Enterprises, a touring drive-in movie theater will transform local Walmart parking lots into outdoor cinemas.
“Summer hasn’t really felt like summer yet, and I know I hear every day, ‘Mom, I’m bored!’” Janey Whiteside, chief customer officer of Walmart, says. “Through our digital means and vast footprint of stores, we’re hoping to bring some summer fun to families across the country. We know Walmart plays a role in our communities that extends far beyond getting them necessary supplies, and we see that now more than ever.”
For families missing the big screen, Walmart will be working with Tribeca Enterprises for two drive-in experiences. Walmart is transforming 160 of its store parking lots into contact-free drive-in movie theaters where customers can safely gather to watch movies programmed by the Tribeca Drive-in team.
Walmart’s drive-in tour will run through October. Additional details will be announced closer to the start of the tour. Ahead of each screening, Walmart will make it easy for families to fill their picnic baskets by ordering their drive-in essentials online for curbside pickup on the way to their movie.
For a list of local Walmart Drive-In locations, visit walmartdrive-in.com.
