An obsession with the sport of pickleball is what led the co-owners of Scottsdale-based Jigsaw Health to introduce their newest product –
Husband and wife, Patrick Sullivan and Ashley Leroux, started playing pickleball in 2018, and quickly became addicted. They loved pickleball so much they began incorporating the sport into their family-owned nutrition, hydration and supplement business. Sullivan and Leroux secured sponsorships with seven of the world’s top 10 pickleball pros and even included the pros in the company’s “We Love Pickleball, Too” commercials.
“Whether you’re a new player or a seasoned pro, you know cramps and dehydration can derail a pickleball game pretty quickly,” says Sullivan. “When my wife and I began playing pickleball regularly, we learned firsthand that it can be a very physically demanding sport. Cramping is an especially common problem for pickleballers, which is why we designed our new Pickleball Cocktail™. It’s the perfect way for players to start the day so they can keep their muscles happy while playing ‘just one more game,’ five or six times.”
Introduced in August, Pickleball Cocktail™ is a sugar-free, orange-flavored electrolyte powder containing 800 mg of potassium, roughly the equivalent of two bananas. It also includes DiMagnesium Malate, a patented, energizing form of magnesium, as well as sodium-chloride to keep pickleballers hydrated, energized and cramp-free, especially during long tournament days.
“Most players don’t realize there are actually two types of muscle cramps,” adds Leroux. “If you start cramping during a game, that’s a sign that your body is low in potassium. If you cramp up in the middle of the night, that’s a sign your body is low in magnesium. Jigsaw’s Pickleball Cocktail™ addresses both of these concerns.”
The sport of pickleball has seen a 650% increase in player numbers over the past seven years, according to the USA Pickleball Association, and boasts more than 3.3 million players worldwide. The paddleball sport combines elements of tennis, badminton and table tennis. And, while anyone can play, the sport is especially popular with people 60 years and older. However, the largest growth has been with middle-aged participants who are looking for opportunities to be social, competitive and active.
In addition to Jigsaw’s Pickleball Cocktail™ and corresponding “I Pickle and I Love It” musical parody, the company is best known in the pickleball community for creating the musical parody, “I Wanna Dink with Somebody,” featuring Leroux singing a catchy rendition of a Whitney Houston classic to video clips from 63 different pro and amateur pickleballers. The video has nearly 300,000 views online to date.
Jigsaw Health has been in the Valley for more than 15 years. The organization’s goals are to help clients feel good with nutritional and vitamin supplements needed to live a full, happy and healthy life. For more information on Jigsaw Health and its products, visit JigsawHealth.com.