StretchLab, an assisted stretch concept that aims to identify tightness and imbalances in the body by creating a customized stretching routine for its clients, will open a new Desert Ridge location in the first quarter of this year. To celebrate the grand opening, StretchLab will offer complimentary 15-minute teaser stretches and discounted pre-sale membership packages.

StretchLab’s Arizona franchise owner, Jennifer Gage, opened the first Valley StretchLab in 2018 and has plans to open six additional locations in the next four years. Her history of entrepreneurship and start-up companies gave her the necessary tools to rapidly expand StretchLab into four locations in less than two years. Gage is also the founder of GiGi’s Playhouse Phoenix Down Syndrome Achievement Center, which offers free educational, therapeutic, fitness and career development programs from pre-natal Down’s syndrome diagnosis through independent adult life.

“We are thrilled to be expanding StretchLab in Arizona,” Gage says. “Stretching caters to everyone from professional athletes, those recovering from injury or those experiencing stiffness from working at home, and it’s meant for all ages and body types. Our clients can expect a fully customized routine catered to their mobility and goals that will leave them feeling refreshed and reenergized.”

StretchLab is taking all the necessary precautions to ensure the health and safety of its guests. All staff and clients are required to wear face masks, the number of studio benches have been reduced and spread apart, and guests can opt to be stretched outside or can even schedule a time to be stretched alone in the studio.

Founded in 2015, StretchLab’s mission is to provide the highest quality assisted stretching services to clients of all types and allow them to reclaim their freedom through gaining a wider range of motion and flexibility. The Flexologist™ Training Program requires all trainers to complete 60 to 70+ hours of theory and hands-on training while learning the muscular system, assisted stretches and how to work with a variety of clients. Flexologists use the Proprioceptive Neuromuscular Facilitation (PNF) method in one-on-one sessions to increase range of motion for maximum benefits.

StretchLab offers one-on-one assisted stretches with options of a 25-minute targeted stretch or a 50-minute all body stretch. The 25-minute stretch concentrates on major muscle groups in one area to help alleviate muscle tightness from daily office work or intense workouts. The 50-minute stretch, which is an ideal comprehensive, whole body option, helps those struggling from tight muscles and aching or stiff joints and athletes who would like to improve sport performance. There is also a 50-minute group stretch option, which is a small group format with stretches that are fully customized to the client’s level of mobility and activity. In group settings, the Flexologist guides the class on how to use stretch tools like stretch straps and foam rollers.

The Desert Ridge StretchLab will be located at 21050 N. Tatum Blvd., Suite 106, in Phoenix. StretchLab studios are also located in Arcadia, Gainey Village and Grayhawk in North Scottsdale. For additional information, visit stretchlab.com.