By Sondra Barr
It’s the perfect time for residents across the Valley to undertake home renovations and prepare their spaces for year-round enjoyment.
Leading this wave of transformations is none other than Brian Morris, known affectionately as “The Ugly Pool Guy,” and his innovative companies, We Fix Ugly Pools and We Fix Ugly.
A Record-Breaking Journey in Pool Construction
Morris first redefined the home improvement industry by setting a world record in pool construction. Imagine a complete pool, from excavation to the final splash, built in just 5 hours, 56 minutes, and 7 seconds! This extraordinary achievement, accomplished with the expertise of 150 workers and the completion of 22 construction phases, showcases Morris’ deep knowledge and skill in pool construction. His ability to lead such a complex project with precision and speed, along with the thousands of pools he has expertly renovated across the Valley, has earned We Fix Ugly Pools a stellar reputation for excellence in the industry.
From lap pools to exotic water features like waterfalls, underground caves, and grottos, the company offers an array of options to suit every dream. They even transformed the famous Chase Field pool, ensuring it remains a beloved feature for Arizona Diamondbacks fans.
Expanding Horizons: Beyond Pools
Morris has been a general contractor for many years, but by demand expanded his services to include everything from bathrooms and kitchens to windows, flooring, roofing, artificial turf, and lawns. Building on his expertise in construction, Morris has parlayed his skills into these other areas of home improvement, bringing the same level of quality, knowledge, and innovation to homeowners across the Valley.
Morris emphasizes the importance of a meticulous process in achieving home renovation perfection. From initial consultation to the final reveal, every step is tailored to align with the client’s vision and budget. This process, combined with Morris’ insistence on quality foundational elements, ensures that each project is not just a structure, but a true reflection of the homeowner’s dreams.
The renovation arm of the company, known as We Fix Ugly (We Fix Ugly Houses), is offering its expertise to become a one-stop shop for comprehensive home renovations.
Budgeting and Financing: Navigating the Financial Waters
Much like he did with We Fix Ugly Pools, Morris helps clients navigate the financial waters of home renovation. Recognizing the financial aspect of these projects, Morris and his team provide guidance on financing options, working closely with several home improvement-specific lenders. This approach helps clients find the most suitable financing solution, ensuring their dream renovations don’t remain just a dream.
Time Is of the Essence: Planning Ahead
For those yearning for a home transformation, Morris advises starting the planning process well in advance. If you have a particular end date in mind, such as completing renovations before the Christmas holiday, it is best to start four months to a year ahead. The intricacies of permitting, licensing, construction, and potential delays necessitate early planning. By handling these complexities, Morris and his team ensure a smooth process, guaranteeing a perfect outcome ready for enjoyment by your desired timeline.
More Than Just Renovations: A Commitment to Community
Morris’ achievements extend beyond the home improvement industry. He is deeply involved in his community and known for his active participation and generous spirit. Each December, he spearheads “A Day of Giving” in Peoria with other local business owners, to collect toys, gifts and holiday meals for families in need, showcasing his commitment to helping others. Additionally, for over two decades he and the company have supported law enforcement, participating in numerous fundraisers and awareness events, such as those held by the Phoenix Law Enforcement Association in honor of Officer Tyler Moldovan, who was shot multiple times while on duty.
Morris also organizes events to feed the homeless and actively participates in and hosts prisoner re-entry programs, demonstrating his dedication to supporting the most vulnerable members of society.
A Journey of Personal Transformation and Inspiration
A dedicated family man, Morris has not only transformed homes and pools but also himself. His dramatic weight loss of over 140 pounds has served as a profound inspiration to those around him. Embracing a fitness-focused lifestyle, Morris has shown that dedication and perseverance can lead to significant personal change. His journey from struggling with weight to becoming a fitness enthusiast has motivated many in his community to pursue their own health and wellness goals. Morris often shares a philosophy he learned from his dad while an elite track and field athlete, “Inch by inch is a cinch, yard by yard is hard.” This motto underscores the importance of taking small, manageable steps towards achieving one’s goals, whether in personal health or home renovation. His story highlights the power of determination and has made him a role model for many.
A Legacy of Excellence and Innovation
Morris and We Fix Ugly Pools and now We Fix Ugly have emerged as more than just a pool repair and construction company. With a record-breaking construction feat under their belt, a deep commitment to community service, and a relentless pursuit of excellence, Morris and his team have cemented their place as industry leaders. Their journey, marked by astounding achievements and a profound impact on the community, is not just about fixing ugly pools—it’s about creating beauty and joy in every home they touch.
To learn more Brian Morris and We Fix Ugly Pools and We Fix Ugly, visit wefixuglypools.com or wefixugly.com or call 602-253-4499.
This content is sponsored by We Fix Ugly Pools and We Fix Ugly.