In 2015, Councilman Jim Waring and former District 3 Councilman Bill Gates formed the North 32nd Street Coalition*, bringing together local business leaders and residents to address the declining conditions in the area. This coalition led to the creation of a citizen-driven initiative focused on beautifying and revitalizing the neighborhood. The project not only improved the area’s appearance but also fostered the growth of several new small businesses, many of which are owned by residents deeply committed to the community.

Fast forward to 2024, these businesses are building on the foundation laid by the North 32nd Street Coalition by partnering with the City of Phoenix to launch a new initiative that will further strengthen the community and support small local businesses.

About the Sheaborhood Business Alliance
In any thriving community, the strength and unity of local businesses are essential for fostering a vibrant and resilient economy. Iliana Dodge, co-owner of Black Rock Bouldering Gym, recognized this need, leading to the creation of the Sheaborhood Business Alliance. This platform is designed to unite and support neighborhood businesses, fostering a stronger and more connected community.

The Alliance unites a dynamic group of passionate local entrepreneurs. Dedicated to enhancing both the economic and social aspects of our community by providing valuable resources, networking opportunities, and promotional events, the Alliance intends to help local businesses thrive and grow.

“When we come together as a community of businesses, we not only uplift each other but also build a stronger, more connected neighborhood.” – Iliana Dodge, Chair of Sheaborhood Business Alliance

Unifying our Community: First Fridays in the Sheaborhood
Join us in celebrating the energy and unity of the Sheaborhood Business Alliance at the upcoming First Friday event on September 6th from 6 p.m. to 9 p.m. This monthly gathering is a showcase of the Alliance’s mission and offers a chance to experience the diverse and exciting local businesses that make our neighborhood special.
“Events like First Friday are a fantastic way to highlight the incredible talent and dedication of our local businesses. It’s all about coming together to celebrate and support one another.” – Jenny Zink, Co-Chair of the Sheaborhood Business Alliance

A variety of local establishments throughout the neighborhood participating in the First Friday event is a testament to the Alliance’s commitment to community and commerce. Enjoy exclusive promotions, local artists, live entertainment, and opportunities to connect with both business owners and fellow residents. It’s an excellent way to support local enterprises and experience the unique charm of our neighborhood.

What can you expect from participating businesses?
32 Shea – 10626 N. 32nd St.
Enjoy Happy Hour ($5.50 select craft beers, $6.50 house wine, $3 off mixology and small plate specials).

Black Rock Bouldering Gym – 10436 N. 32nd St.
Save with $15 day passes (usually $23) which include shoe rentals and free ‘Intro to Bouldering’ lessons.

Craft Nights – 3241 E. Shea Blvd., STE 9A
Pick up mini string art kits and make-n-take crafts for $10.

Discover Mercantile – 3241 E. Shea Blvd., STE 7
Save 25% on all purchases storewide and shop from 25+ vendors at the coolest thrift store around!

LoveCraft – 3128 E. Cactus Rd.
Reverse Happy Hour from 9 p.m. – 10 p.m.

Playa II Bar – 3217 E. Shea Blvd.
Dance the night away to live music from 8:30 p.m. – 11:30 p.m.
Visit specialty artisans at these Sheaborhood Businesses:
• Black Rock Bouldering Gym – 10436 N. 32nd St.
• Craft Nights – 3241 E. Shea Blvd.
• Discover Mercantile – 3241 E. Shea Blvd.
• Just Roughin’ It – 10880 N. 32nd St.
• Pale Horse Guitar – 10401 N. 32nd St.
• Shea Cheese – 10880 N. 32nd St.
Fill up from Food Trucks at Oxford Square – 10880 N. 32nd St.
• Dilla Libre
• Munchie Mouth
• Lonestar Kitchen
• Frosted Frenzy

Nonprofit Paradise Valley Food Bank will also be in this parking lot accepting donations.

For more information, to become a vendor or to find out who will be participating:
Email [email protected]
Web sheaborhoodbusinessalliance.com
On the ‘gram @sheaborhood.business.alliance

*Reference: https://www.phoenix.gov/pdd/planning-zoning/north-32nd-street-corridor