Located at 11649 N. Cave Creek Rd. in Phoenix, Billie & Lulu’s is a boutique secondhand store focused exclusively on plus-size fashion, offering curated vintage and modern styles from size L to 5X. Filling a long-overlooked gap in the Phoenix retail landscape, the store aims to create a welcoming, body-positive environment where plus-size women can confidently find both new and secondhand styles.

The store’s grand opening celebration will be held Thursday, November 14, from 6:00 to 8:00 p.m. and will feature music, food, exclusive giveaways, and a unique shopping experience for the community.

To kick off the festivities, the first 30 guests will receive swag bags filled with special goodies. The evening will feature a live DJ to set the vibe, a food truck to satisfy cravings, and a prize wheel with chances to win store discounts and prizes. Additionally, an outdoor marketplace will highlight unique items from Discover Mercantile vendors, enhancing the shopping experience.

Heidi Koffman, co-owner of Billie & Lulu’s, shares, “When Natasha came to me with the idea for Billie & Lulu’s, I was hesitant. I have always hated clothes shopping, especially at thrift and resale stores. The plus-size section is always lacking, and I end up leaving feeling frustrated and discouraged. Natasha had a vision and has been one of my biggest confidence boosters; together, we want to help others feel beautiful in their own skin.”

Koffman and co-owner Natasha Beal have invested countless hours in designing an inclusive and empowering shopping space. “Now that we are open, our goal is to create a thriving community where women feel seen and loved, and can find clothes that make you feel beautiful and sexy,” Koffman adds.

Billie & Lulu’s is open Thursday through Saturday from 10:00 a.m. to 5:00 p.m. and Sundays from 10:00 a.m. to 4:00 p.m. While the store is not yet buying clothing from the public, its curated selection continues to grow in response to community needs.

For more information, and to RSVP to the grand opening festivities, visit billieandlulus.com. You can find Billie & Lulu’s on Instagram, TikTok and Facebook @billieandlulus.