A new era is about to unfold at the beloved Paradise Valley Mall site. RED Development recently released details about the massive redevelopment currently underway at the 100+ acre project located at Tatum Boulevard and Cactus Road.
For starters, the re-envisioned mixed-use destination has a new name – PV. It also has an updated look and feel with a new logo that was inspired by the Union Jack entry cubes, an original architectural element of Paradise Valley Mall from the 1970s.
“The overall vision of this redevelopment is guided by the sentiment of honoring the more than 40-year history and legacy of the former mall and its significance in the neighborhood,” says Mike Ebert, managing partner at RED. “At its core, PV is about building a strong and enduring sense of community. It will be a mix of retail, restaurant, outdoor spaces, housing, and employment, and a destination that fosters collaboration, creativity and coming together.”
As part of the multi-phase, multi-year endeavor, phase one of PV will open in mid-2024 and include a 400-residence luxury apartment building by StreetLights Residential, Whole Foods Market, a new Harkins dine-in luxury theater concept and three best-in-class, upscale restaurants that will be disclosed soon. Phase one will also include an expansive three-acre central park and community gathering place situated amongst the dining, entertainment and retail experiences. Along with lush landscaping and linked open spaces with walking paths, it will feature a pavilion for performances, events, and activities.
The apartment portion of phase one is expected to break ground soon and will offer studios, one-, two- and three-bedroom floorplans ranging in size from 504 to 1,750 square feet. Highlights of the interiors include spacious walk-in closets, 10-foot ceilings, full-size washer and dryers, smart door locks, and oversized patios and balconies with mountain views. Kitchens will be complete with stainless steel GE appliances, quartz and granite countertops, ceramic tile backsplashes and contemporary custom cabinetry. The lobby will feature a resident clubroom with a full-service bar, a fitness/flex center, dry-cleaning drop off, a pet park, and an indoor pet spa. Thoughtfully designed exterior amenities include a resort-style swimming pool and deck complete with fire pits, cabanas, lounge seating and connectivity to walkable grocery and retail amenities.
“It’s fantastic to see that through this evolution, from 1970s mall to world-class, mixed-use destination, developers RED and Macerich are committed to keeping the fabric of our community as the central focus that is inspiring the design, tenant mix and overall offering of PV,” says Phoenix City Councilwoman Deb Stark. “This is the first of many exciting announcements planned and we look forward to seeing these phase one tenants embark on construction.”
Located in an opportunity zone, the developers are planning the next phases of the property that will include office, additional retail and residential, hospitality, and entertainment concepts. For more information about PV, visit pvPHX.com.
